The Impact We Made
Our web design and development improved Escondido Carlson Gracie's BJJ site from unranked to ranked number 1 in the area (For Escondido and Valley Center).
#1
Rating on Google for "Escondido BJJ"
40%
Bounce Rate Achieved
What We Set Out to Achieve
Improve SEO
Increase qualified leads
Add professional design
Understanding the Problem
The main problems the client faced were limited Google visibility and a lack of a professional-looking site.
How We Solved It
We completely rewrote the site using NextJS and Tailwind CSS. The final solution was a highly performant, elegant site with performance optimizations to ensure optimal ranking through Google. We use design elements from top designers and matched the look and feel with the Carlson Gracie logo.
How We Got There
Discovery
Analysis of the old site (previously hosted with Wix and made using their website builder) and the top 3 BJJ websites in North County San Diego.
Design
Aligned with the client on the full design look & feel and documented the full tech stack to support the project.
Development
Full custom site with NextJS, Tailwind CSS, and ShadcnUI. CMS was used for the dynamic schedule and testimonials section with integrate with the Google business listing.
Launch & Optimization
Google Lighthouse optimizations (100/100) to ensure the absolute best performance and ranking on Google.
Built With Modern Tools
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